The Idea Comes from a Book
Read the book Micro-ISV: From Vision to Reality by Bob Walsh last month, I took some notes on my Moleskin.
I listed some highlighted notes here:
- A common problem is how to do marketing.
- Key point of a product is what narrowed market this product targets to, what kind of specific problem the product solve for users.
- Marketing cost to a specific market is much more lower than a products target to general market.
- While planning a product, try narrowing the focus.
- Market to a specific audience, customers in a special market have much more purchasing power than customers on general market.
The #1 Key Point before Start Coding
From these notes, a natural conclusion is when you try to start up a mISV career, be careful planning your first product. Make your product a smart/NO. 1 solution for a specific problem domain. The benefit you got is not only saving on development effort, but a much higher sales/ad ratio than general purpose product.
